An audience is not a business. We build the part that is.
The work does not stop for anyone.
Publishing, replies, negotiations, payouts. This is the shape of a day across the accounts we run — the part a creator cannot do alone at midnight.
Illustrative. Account handles are fictional and figures are generated for demonstration — not client data.
Platforms and tools we manage in
Change what the income depends on.
Most creators earn from brand deals and platform payouts, the two things they control least. Our job is to move that mix toward revenue the brand owns outright.
On arrival — month 1
After — 12 months
Six functions. One agency.
A creator business runs on six jobs. Done by one person at midnight, all six are done badly.
Social media management
Day-to-day operation of every channel: publishing, scheduling, formats and the daily decisions nobody sees.
- Publishing calendar and cadence
- Platform-native adaptation
- Account health and compliance
- Cross-posting and repurposing
Content strategy
What gets made, in what order, and why — built on what the numbers say rather than on what felt good last week.
- Editorial direction and pillars
- Hook writing and scripting
- Format and series development
- Performance review and iteration
Brand positioning
A clear line on what the brand stands for, who it is for, and what its attention is worth in a negotiation.
- Positioning and messaging
- Media kit and rate card
- Category and competitor mapping
- Visual and tonal consistency
Audience growth
Reaching the people worth reaching, then keeping them — because a follower who never returns is a rented number.
- Format and distribution testing
- Collaborations and creator partnerships
- Performance marketing campaigns
- Retention and return-viewer work
Engagement and community
Comments, messages and members handled daily in an agreed voice, with clear rules for anything sensitive.
- Comment and direct message handling
- Discord and membership moderation
- Escalation and safeguarding rules
- Identifying the people who buy
Monetization strategy
Building income that survives a quiet month, a lost sponsor or an algorithm change.
- Subscriptions and memberships
- Digital products and courses
- Partnership pipeline and negotiation
- Pricing and offer architecture
A following is rented. A business is owned.
Every channel you grow on can change its rules without asking you. Everything we build points the same way: toward audience, income and relationships that stay yours when a platform changes its mind.
Four stages, in order.
We do not add publishing volume to a channel we have not read properly first.
Review
Week 1 · Free
We go through the back catalogue, the analytics, the existing income and the inbound offers. You get a written read on what is working and what we would change first.
Build
Weeks 2–4
Access is granted on accounts you own. We set the editorial calendar, the cadence, the community rules and the reporting. Positioning and rate card agreed in writing.
Manage
Month 2 onward
Content out on schedule, community handled daily, partnerships filtered and negotiated, monetization live. Written update every week, call every month.
Compound
Quarter 2 onward
Winning formats get pushed, dead ones retired, and income shifts toward the channels you own. A business that keeps earning through a break from posting.
The practical questions.
Who do you work with?
Digital creators, personal brands and media businesses that already have an audience and at least one working income stream. We contract with registered companies on a business-to-business basis. We do not work with adult content or adult subscription platforms, gambling, unlicensed financial or medical advice, get-rich-quick programmes, or any brand making unverified health or income claims.
Are the numbers on this page real?
No, and we would rather say so plainly. The audience model and the revenue shift chart are illustrative, built from typical creator-economy benchmarks to show the kind of thinking we apply. Your real numbers come out of the free review in week one, and no result is guaranteed.
Do you take a percentage of what I earn?
Our engagements are a fixed monthly management fee, agreed before work starts. A performance component can be added where both sides want it, and when it applies it is defined in writing in the agreement. We do not take an open-ended cut of everything the brand earns. More on the engagements page.
Who owns the accounts and the money?
You do. Channels, handles, mailing lists, domains, stores and payment accounts stay in your name. Platform payouts, sponsorship fees and subscription income are paid directly to you — they never pass through us. We invoice for our management fee and nothing else.
Are you a talent agency?
No. We provide management and marketing services. We do not act as an employment agency and do not procure work in any capacity requiring a licence under the Employment Agencies Act. Where a partnership opportunity arises, you decide whether to accept it and contract directly with the counterparty.
How long is the commitment?
Engagements start with a 90-day initial term, because content and community systems need a full cycle before they can be judged fairly. After that it continues month to month and either side can end it with 30 days' written notice, with no cancellation fee. See our Terms of Service.
Start with the review.
Send the channels and roughly where the money comes from today. You get a written read on what to fix first, whether or not we work together.